Article 370 Box Office: Yami Gautam starrer crosses Rs 50 crore mark in just 10 days
Yami Gautam's "Article 370" continues its box office success, crossing the Rs 50 crore mark in just 10 days. The film earned Rs 14.85 crore in its second weekend, bringing its total to Rs 50.45 crore. It is now the 13th highest-grossing woman-oriented film in Hindi cinema. The film clashed with Vudyut Jammwal's Crackk Jeetegaa Toh Jiyegaa on the same day but left it far behind in the coemption.
Yami Gautam's latest release Article 370, based on the incidents inspired by the abrogation of Article 370 which gave special status to the state of Jammu and Kashmir in the Indian constitution , has continued its strong hold at the box office even in its second week. In its second weekend the film has managed to earn about Rs 14.85 crore, taking the grand total of the film to Rs 50.45 crore, making it the 13th highest grossing woman oriented movie of Hindi Cinema.
The film, in its first week had collected about Rs 35.60 crore - it had opened to a decent number of Rs 5.90 crore on Friday and jumped to Rs 7.4 crore on Saturday, and Rs 9.6 crore on Sunday. On Monday, the film crashed to Rs 3.25 , a 66% drop, but that day onwards its collection remained steady, on Tuesday it collected Rs 3.3 crore, on Wednesday it collected Rs 3.15 crore, and on Thursday it added another Rs 3 crore into its kitty.
On second Friday, the film's collection remained steady as it minted Rs 3 crore again, but on Saturday it saw a near 80% jump to collect Rs 5.5 crore. On Sunday, it saw another 10% jump to collect Rs 6.35 crore, thus taking the film over the Rs 50 crore mark.
In the process, the film has gone on to become the 5th highest grossing film of Yami Gautam, replacing Badlapur, which had minted Rs 50.07 crore. Article 370 has already beaten the lifetime collection of Yami's debut film Vicky Donor and it would be interesting to see the journey of the film from here on.